Michelle Fowler


I'm Michelle, mama to two adventurous kids, married to a legend (shh… don’t tell him), multi-passionate, adore the outdoors, ridiculously obsessed with all things ‘design’, slowing down, nourishment and living with purpose.

I get excited by other peoples business ideas and want to immediately pull up a chair, pour a cuppa and brainstorm till the wee hours ideas to help create growth and nourishment in their business, branding and marketing along with streamlining their processes to give more time and flexibility.

I studied a Bachelor of Design in Sydney before relocating to NZ and finally ending up in sunny Hawkes Bay. In a past life I worked in PR & Advertising for Prada, started a fashion online store, held womens circles and retreats and created a natural play store for kids (you can see where the multi passion comes in) but ultimately realising that my forte, greatest enjoyment and love came back to design and mentorship in each instance.

I would love to connect with you in some way so send me a note and let’s see if we can work together.




Half Light Studio

THE HALF LIGHT STUDIO has become an evolutionary brand encompassing all my experience, design studies, mentoring roles and quite frankly the strong need for uncomplicated design towards engagement and messaging.

The style I want to evoke through THE HALF LIGHT STUDIO is one of beauty, simplicity and substance... I want to tell a story, YOUR STORY, through images, words and styling that engages conversation, relays your vision and gives you connection to your customers.

The name is somewhat ironic to the many wee hours spent at half light (or basically all night) awake with my little one and dreaming up ideas, notions and practical ideas to create growth and purpose in life and in business

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I am absolutely in love with the end result! Michelle brings an amazing energy, passion and creativity to her work. She is also very organised and made the whole process so simple and streamlined for me. I would highly recommend investing in michelle’s services.
Michelle created an amazing website for us that totally exceeded our expectations. She captured exactly what we were looking for and was able to work to our tight deadline.
I absolutely loved working with Michelle, her understanding of what I wanted to achieve combined with her creative vision was simply one of a kind. Michelle is a true professional with a kind heart and really takes the time to listen to her clients to achieve the best results.