Branding

Wilde The Label

Brand identity and logos for leading Queenstown wedding photographer Dawn Thompson. Featuring art deco inspiration influenced with contemporary and bold fonts this brand was designed to stand out.

Client

Wilde the Label | Lifestyle & Retail

Scope

Brand identity & logo design

Brand Strategy

Location

New Zealand

““Michelle from Half Light Studio has taken my vision and values and blown me away with what she has executed. She has opened my eyes to a much deeper, edgier, confident version of my brand.⁠
I am in awe of this super talented beauty. She is a wealth of knowledge and has gone above and beyond with advice and support also. I cannot sing her praises enough.⁠”

— Beth | Wilde the Label

Bathed in a sense of warmth & natural alchemy.

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