Powerful & innovative strategy & design solutions to help you connect the dots in your business.

Welcome

Michelle Fowler - Business Coach and Marketing expert - Hawkes Bay
Business Consulting and marketing advisor - Half Light Studio
Expansive Growth Coach - Hawkes Bay and Auckland - Half Light Studio

I’m all about expansive growth - in business & in life.

Building a soul-filled business involves fusing together *practical* strategies and design solutions that work together to create something truly memorable.

My work with clients is multifaceted - I work on an immersive level to support clients in thinking and moving differently in not only their businesses but their lives.

The conversations are empowered and we will often look at sustainable growth, building wealth and marketing your business in unique ways to really create expansion.

I’d love you to join me - please enquire here to work together.

Michelle

Michelle Fowler - Strategy and Marketing Expert | Half Light Studio New Zealand

Michelle Fowler

Owner & creative Director

With a background in luxury PR, marketing and design Michelle has over a decade of experience in consulting and supporting creative, retail and service based businesses.

With hundreds of clients across a wide network of industries her expertise lies in connecting powerful and innovative strategies with compelling brand experiences. Michelle is also a mama to two adventurous kids, addicted to self development, ridiculously obsessed with all things 'design' and is a self appointed hype woman and life optimiser.

240+

Client projects since 2020

10+

Years in business

22+

Workshop trainings & team facilitations

A few of my favourite things

Sundowners

Negroni

Grainy photos

Walks & surfing on Ocean Beach

Soulful conversations

Family laugher

WHAT WE DO


Connect the dots in your business with innovative solutions.

We elevate businesses and brands through experiential design and strategy solutions. We evoke conversations, give depth to clients vision and aid in creating sustainable and conscious business models.

Often business owners seek support for one area of their business e.g marketing. Whilst there is always value in any support it’s often the fusion of multiple areas that really create the change required to grow and build a financially abundant business.

By exploring the different areas of the business we are able to develop a comprehensive view and framework to drive the business and profitability forward

Through connecting the dots with effective strategies we can achieve your goals and vision faster.

strategy meets design

Developing story rich design and powerful strategies to help grow sustainable brands & businesses.

Design

Brand Identity & logo development
Creative Direction
Squarespace website development
UX/UI Website Design
E-commerce Strategy
Graphic design services
Website Intensives

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Consultancy

Strategy sessions
Campaign & launch strategy
Sales and PR
Team development, facilitation & training
Customer Acquisition Strategy
Digital marketing & activation
Omnichannel marketing campaign
Client experience mapping
Sustainable growth and exit strategy

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Experience

Group business & lifestyle retreats
Planning & strategy day retreats
Bespoke Events
Workshops
Hosting & speaking

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View some of our featured design projects.

Co-working space Squarespace Website design and development - Half Light Studio New Zealand

"I can’t recommend Michelle enough - she has a wealth of knowledge and always has such great advice. She has a very practical way of looking at things within a business to help streamline processes and service offerings. Her support and advice has been invaluable to my business success."

Lisa - Golden Brands

Amanda - Fair Play Toys

Tina - Retreats By Design

Nikki - Kurio

Luxury business and lifestyle retreat New Zealand - Half Light Studio
Work with business coach - Hawkes Bay Half Light Studio

Work with me

Experience