Qualifying your leads to convert sales

How to qualify your marketing leads to align with your offerings & values.

Why you should 'qualify' my leads⠀⠀⠀⠀⠀

"A qualified lead is someone who could become a potential customer to you, based on criteria and identifying information that they have freely provided." (Iron paper)⠀⠀⠀⠀⠀⠀⠀⠀⠀
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It is an incredibly important metric to help you understand if a prospect is someone who you are indeed able to serve. It is specific to your business and helps determine how you market, sell and serve value overall. ⠀⠀⠀⠀⠀⠀⠀⠀⠀

First step: Marketing Qualified Leads - examples include:⠀⠀

• Downloading an ebook

• Signed up to your newsletter

Follow and engage with your social media and content⠀⠀⠀⠀⠀⠀⠀⠀⠀
These people are watching, waiting and investing in your free content because they see value or want to know more.

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Second step: Sales Qualified Leads.

These are people who have already researched what you do and are nearly/already ready to purchase OR they have moved up from a marketing lead to a potential sale.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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It's really important that once your epic prospects reach this stage that you are able to further qualify them aka ensure that your offering meets your needs, budget, time etc. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Being able to assess early on if someones budget meets yours for example is really important. If you have a $1000 service then you need to ensure if that's realistic for them even with a payment plan etc.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Stay with me...⠀⠀⠀⠀⠀⠀⠀⠀⠀
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If you have a $1k service then you need to create the value to match that... after that; you need to market and promote that offering to that ideal customer (who you want to qualify) and speak directly to their needs. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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If you have loads of enquiries and very few bookings then you need to assess who you are marketing to and the methods you are using along with the messages you use.